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How TransitRewards is being helpful for transit agencies?

A mid-sized transit agency is using TransitRewards to gain more insights into who their riders are. Gender, start-end travelling points, age, demographics, fare preferences and usage patterns are some of the data used to design smart and unique offers meant to drive transit revenues and attract more riders.

The said transit agency sees that a group of riders – mainly women – travel to and off a certain hospital during off-hours. The group is identified as labourers working for the health agency.

As part of the transit agency’s objective to increase transit accessibility for vulnerable groups, they reach out to this group of riders using the TransitRewards app to offer special reduced price tickers for off-peak travel.

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