Linda is an owner of a small café located half a block from a streetcar stop. Her storefront has limited visibility to foot traffic, and her customer base has substantially decreased since COVID-19 mandates caused offices nearby to switch to remote work. She has struggled to attract new customers.
With the help from the TransitRewards team, Linda signs up to offer special promotions to riders who show the app when they order from her. And, every time the nearby streetcar is running late, riders receive a pop-up notification offering 50% off any hot beverage from her café.
Linda has since seen a 25% increase in customers during these times, and 4 out of 5 of those customers have returned to the café.